Mar | 2018
A Mediterranean restaurant concept that combines fine dining and an ocean view with ‘Paradise on your plate’ in mind. The idea is to combine fresh imported ingredients with local herbs at affordable rates.
The customers will quickly be aware of that it doesn’t have to be expensive to eat or maintain a healthy lifestyle, a relatively unique combination in this restaurant segment.
The overall aim is to be accessible to everyone.
The concept is also to deliver a truly unique experience, which is completely removed from the everyday.
Colours of the sky with a sea element of graphics are used to represent the soul of La Vela.
The logotype uses a friendly serif typeface and in the logogram, I use the sail that translates the name of La Vela itself – in Spanyol.